Case studies
Four problems I keep running into, one of them from a strategy I wrote for CoinsLive. Short reads. The full version of each is a conversation.
Experience
Manager, Strategic Initiatives & Go-to-Market
Jul 2025 — PresentLotus Petal Foundation · Gurugram
- —Report directly to the Founder as execution owner for concurrent strategic initiatives across six verticals in India and the US, owning the underlying digital infrastructure and vendor tradeoffs, and coordinating 25+ internal and external stakeholders.
- —Built the operating model, KPI framework, and prioritisation system governing resource allocation across four programs and six functional teams, cutting monthly reporting time by 45%.
- —Defined the GTM strategy for a ₹1 crore BSE Social Stock Exchange bond issue funding education for 160 students, designing broker-channel distribution and automating a 10-stage investor journey.
- —Repositioned a flagship program end to end, covering product proposition, platform, design, and distribution, using generative AI to rebuild the content roadmap and cut production effort by 70%.
- —Built a data-led acquisition model that drove 1,800 sign-ups in one month, replicated across three programs, bringing RoI to 2x.
- —Launched a corporate-gifting D2C vertical as a new revenue line outside core programs.
Associate Manager, Strategy & Operations
Aug 2024 — Apr 2025Unacademy · Bengaluru
- —Owned program-level strategy for affiliate, influencer, and UGC acquisition. Decisions on program structure drove a 25% increase in sign-ups in the first week of launch and a 10x expansion in outreach.
- —Directed a 16-member cross-functional team across analytics, content, and creator support; built the reporting infrastructure behind faster go/no-go decisions, cutting manual effort by 40%.
- —Led US-market creator onboarding and defined the GTM SOPs that became the standard rollout playbook for new markets.
- —Supported the CBO's Office on market expansion, business cases, competitive benchmarking, and financial modelling for leadership decision-making.
Senior Associate, Product Strategy
Feb 2023 — Jul 2024Unacademy · Bengaluru
- —Led product strategy for Airlearn end to end, from early research and curriculum through product tooling and go-to-market, for a launch spanning a 100+ person organization.
- —Used engagement data to set development priorities and introduced generative-AI-assisted QA checks into the product and content workflow, contributing to a 28% retention lift.
- —Built the Unacademy X vertical from scratch, scaling its content pipeline to 100 lessons a day and leading a ~20-person cross-functional team across product, design, and engineering.
- —Designed a centralized issue-tracking and quarterly-planning system adopted org-wide, cutting turnaround time 25% and lifting operating efficiency 35%.
Junior Associate, Process Improvement
Jun 2021 — Jan 2023Daffodil Software · Gurugram
- —Redesigned automation-led workflows across seven departments as the key stakeholder point of contact, lifting process efficiency 35%.
- —Translated business requirements into BRDs and partnered with developers and functional leads to ship scalable workflows with ROI reporting.
Capabilities
Strategic initiatives & founder's office
0-to-ambiguity executionCross-vertical prioritizationResource allocationOperating-model designExecutive & board communication
Strategy & growth
GTM strategyPricing & positioningFunnel optimizationChannel strategyUnit economics (CAC, ARPU)P&L-linked decision-making
0-to-1 & operations
New-business launchesWorkflow automationProgram managementProcess transformation
Analytics & reporting
KPI frameworksPerformance dashboardsEngagement & funnel analysisDecision infrastructure
Leadership & partnerships
Cross-functional leadershipStakeholder & vendor managementBroker-channel partnershipsMoU structuring
Tools
Google AnalyticsAdobe AnalyticsTableauExcel / VBAPythonRGoogle SheetsApps ScriptFigmaCanvaHubSpotMeta & Google Ads
Things I've built
Get the full breakdown
Roles, scope, and the metrics behind them.
Download resumeUpdated September 2026
Education
Integrated BE-MBA: MBA in Marketing & B.E. in Computer Science
Thapar Institute of Engineering and Technology, Patiala · 2016 — 2021 · CGPA 8.36/10
Relevant coursework: a promotional strategy analysis of Apple, co-authored for Advertising & Brand Management (May 2021)
Hiring, or building something?
Two different conversations with the same starting point. Tell me what's stuck and I'll tell you how I'd approach it.